Itchy Skin & Allergy Dog Shampoo - Organic Formula
Lasting Relief for Itchy Skin & Allergies
Stop the cycle of scratching. PawPurity's Biogreen formula combines 20 organic botanicals, raw honey, zinc, and Vitamin E to help soothe itchy, sensitive skin while supporting a healthy skin barrier. Designed for dogs affected by environmental allergens, this gentle formula cleanses without stripping natural oils.
Gentle Plant-Based Cleansers – Cleans effectively without stripping the skin and coat of natural moisture.
Supports Itchy, Sensitive Skin – Formulated with organic botanicals, raw honey, and zinc to help soothe dry, irritated skin.
Nourishes Skin & Coat – Rich in vitamins, minerals, and botanical nutrients that support a healthy-looking coat.
Hydrates & Conditions – Moisturizing oils and botanicals help soften the coat while supporting the skin's natural barrier.
Removes Buildup & Flakes – Helps lift away dirt, excess oil, dead skin cells, and environmental buildup.
Promotes Coat Health – Helps maintain balanced moisture levels for a softer, shinier coat.
INGREDIENTS
Natural plant-based cleansers
Raw Honey - Rich in natural enzymes to exfoliate dead skin cells.
Vegetable Glycerin - Boosts skin hydration and protects against irritants
Olive - Deep hydration and fights inflammation
Sunflower - Helps repair the skin barrier
Bamboo - Rich in silica to minimize hair breakage and increase shiine
Distilled Water - Hydrates
Aloe Vera - Soothes and heals irritated skin
Horsetail - Its high silica, antioxidant, and anti-inflammatory properties helps repair skin and coat
Chamomile - Promotes overall skin health
Red Clover - Reduces inflammation
Vitamin E - Strengthens and nourishes
Essential Oils - Chamomile & Frankincense
Free shipping on orders over $50. 30-day easy return
BENEFITS
PawPurity Biogreen Enriched Dog Shampoo is a potent formulation of 20 healing plants, oils, and minerals developed to clean, nourish, and repair your dog's delicate skin and coat. This effective natural formula is specifically designed to alleviate canine itching, environmental allergies, dry skin, dander, and redness. We developed this plant-based cleanser to eliminate the skin irritation and product-caused reactions often triggered by harsh synthetic shampoos. Safe for puppies over 12 weeks and all breeds, it is the perfect year-round solution for maintaining a healthy, itch-free coat.
HOW TO APPLY
Tiny dogs: 1-2 oz
Small-Medium: 1-2 oz
Large: 3-4 oz
XL: 4-5 oz
How to Use for Best Results
Wet your dog's coat thoroughly with warm water
Apply shampoo and work into a rich lather. Remember, this shampoo will not suds.
Massage gently into skin, paying special attention to itchy areas
Allow it to sit as long as your dog will allow up to five minutes
Rinse thoroughly and towel dry
FAQ
What are the primary benefits of this shampoo?
This formula is specifically balanced for a dog's skin pH to alleviate and prevent dry skin, redness, coarse fur, excessive shedding, and dander. It helps restore the natural luster of the coat while soothing underlying irritation.
What makes this shampoo so special?
It is a specialized plant- and oil-based cleanser formulated to deep clean, condition, and nourish a dog's sensitive skin using powerful natural ingredients. Every single botanical serves a purpose—providing a therapeutic bath without the use of harsh synthetics.
Is it safe for puppies?
Yes. While it is always best to wait until your puppy reaches 12 weeks of age before their first bath, this formula is gentle enough for young canines. It contains nourishing ingredients like Calendula and Horsetail to keep a growing dog's skin and fur healthy and clean.
SAFETY FIRST
Warning: This product contains the oils from plants, nuts, seeds and their by-products. For external use only. Do not ingest. In case of contact with eyes, rinse immediately. Keep out of reach of children.
Customer Reviews
Overall rating: 4.7 / 5 from 106 reviews.
Our dog itched so bad he had raw spots all over his body. We washed him with this shampoo and the itching stopped. To keep him from licking his sores, we used the paw conditioner and they got better right away. PawPurity's products saved us. Thank you.
Julie P.5/5Verified
We love this shampoo. Stopped all itching and left our pup's coat soft. Great scent too!
Henderson J.5/5
Safe for my 4-month-old puppy. It was gentle on his skin and he didn't have any 'post-bath zoomies' from itching.
Ezra G.5/5Verified
I appreciate that this is cruelty-free and made in the USA. The quality is obvious the moment you open the bottle. So glad I found this.
Freya B.5/5Verified
The exfoliation really helped with the buildup around his tail area. No more 'yeasty' dog smell in our house. Will buy again.
Milo T.5/5Verified
My dog rolled in a dead fish (classic) and this was the only thing that got the smell out. Now he smells like rosemary. Five stars.
Luna S.5/5
Bamboo extract for silica is a brilliant touch. His fur feels stronger and doesn't shed nearly as much as it used to. Highly recommended.
Finn M.5/5
The zinc UV protection is a great bonus for my short-haired dog. He loves sunbathing and now I don't worry about his skin. Definitely worth it.
Arlo P.5/5Verified
We have a pit with horrible allergies. We used this shampoo and her itching stopped at least 75%, which is much better than we expected after trying so many shampoos. The 2nd wash and her itching was completely gone. Good product. Highly recommend.
Lydia T.5/5Verified
Excellent conditioning! I didn't even need a separate conditioner. His long fur was so easy to brush out after drying. So glad I found this.
Leo K.5/5
Best shampoo I've ever used. Doesn't suds but lathers well. Stopped all itching. Cleans beautifully and left me dog feeling super soft. Great conditioning shampoo. Even my hands feel conditioned!
Gina G.5/5Verified
Every single ingredient in this shampoo does something healthy for my dog's skin and coat. It definitely set the bar higher for what to expect in a good dog shampoo.
Frank G.5/5Verified
We needed something gentle for sensitive skin and this fit for frequent washes. He loves to roll in the grass so washing often is important. This fit the bill. Smells awesome and our dog’s skin is in good health. Heads up: it doesn’t foam like storebought shampoo, but it still cleans really well. It leaves the coat clean and comfortable, not squeaky. We noticed fewer flakes and the coat looked more balanced. We do a bath every 7–10 days and it’s held up great.
Erin R.5/5Verified
It's a good shampoo.
Molly M.5/5Verified
Gentle lather, fast rinse, and the coat stays soft. It’s one of those shampoos that feels soothing the moment it hits the coat. It helped restore shine to a coat that looked dull. We didn’t worry about over-washing with this one. Because it’s concentrated, the bottle lasts ages.
Leah H.5/5Verified
Nothing like it. Won't use anything else
Mike P.5/5Verified
My dog was scratching so much she was losing hair. I knew she was in pain and totally frustrated, as was I. I tried everything in the book to help her but nada, zip, zilch! So, long story short, I tried this shampoo at the advise of a friend and walla! This shampoo is sooo fine. My baby's skin stopped being red and irritated, her coat grew back healthy, she didn't itch anymore. If your dog has the same issues as mine did, don't hesitate. The cost is a small price to pay to see your dog get relief.
Melek K.5/5Verified
Not perfect overnight but it got better and better with every bath. It’s one of those shampoos that feels soothing the moment it hits the coat. Great for weekly use.
Linda H.4/5Verified
This is the first shampoo that didn’t leave our dog feeling dry after experimenting with different brands. Low-suds and easy to rinse; the coat feels comfortable after bathing. It’s lightly scented and doesn’t smell synthetic. The herb blend feels like it’s doing something, not just marketing. Less scratching and fewer irritated/red areas for us. We’ve gotten a lot of baths out of one bottle. Bonus: it worked for our cat too when he got a little itchy patch.
Maya C.5/5Verified
Made grooming feel easier again. Within a few washes, the constant scratching eased up. We even used it on our cat once (very carefully) and it didn’t irritate her skin at all.
Tom H.5/5Verified
We needed a shampoo that supports the skin barrier, not one that strips it after switching foods. Heads up: it doesn’t foam like drugstore shampoo, but it still cleans really well. The formula is rich and conditioning, so the coat stays soft even with frequent baths. We saw early improvement, then it kept getting better with more baths. I’m happy it’s free of harsh detergents like sulfates. We keep it in rotation for regular baths without drying the coat. Bonus: it worked for our cat too when he got a little itchy patch. It’s a steady improvement product, not an instant fix—and that’s okay.
Elena X.5/5Verified
I picked this up hoping for comfort, and it delivered after vet visits. I tried oatmeal shampoos and the itching came right back. Very mild scent—just a clean, herbal hint. It’s nice to see things like chamomile and calendula in the formula. The coat looks brighter and shinier after baths now. Gentle enough to use repeatedly until things calmed down.
Naomi S.4/5Verified
I tried this during allergy season and it helped calm his skin down a lot. Light lather, quick rinse, and no dry, tight coat after. It’s concentrated, so we use less, and it rinses off without any leftover slickness. Aloe and the calming botanicals made a noticeable difference for us. Licking slowed down and the red patches went away. He usually gets itchy from shampoos—this didn’t trigger that.
Bianca N.5/5Verified
This is what we reached for when the itching wouldn’t quit during winter. We tried medicated shampoo and it helped short-term, but I needed something for regular bathing. A small amount covers the coat well and washes out without leaving a residue. Hot spots looked calmer and my dog stopped chewing the same areas. We do a bath every 7–10 days and it’s held up great. Bonus: it worked for our cat too when he got a little itchy patch. Not immediate, but it’s been the most reliable support for our dog’s skin.
Marina I.5/5Verified
If you’re dealing with flakes and scratching, this is worth a shot. It doesn’t smell like perfume—more of a light herbal/clean scent which I love.
Sophie D.5/5Verified
This was my last try before going back to the vet. The low-foam lather rinses out easily and the herb mix feels purposeful, not just marketing. Saw improvement after the first bath.
Danielle C.5/5Verified
This is what we reached for when the itching wouldn’t quit. We tried a couple of big-box “itch relief” shampoos and they either dried him out or did nothing. It doesn’t over-foam; rinses clean and leaves the coat feeling good. It’s one of those shampoos that feels soothing the moment it hits the coat. The flakes calmed down and the coat looked better. It’s lightly scented and gentle; my dog did fine with it. It’s concentrated, so the bottle stretches for a while. We even used it on our cat once (very carefully) and it didn’t irritate her skin.
Sierra D.5/5Verified
We were stuck in an itch cycle and this helped us reset after a rough week. It’s not a big-bubble shampoo, and I actually prefer that now. You don’t need much— it rinses out clean with no film left behind. The ingredient list reads like a skin-friendly recipe, not a chemical cocktail. After a few washes, the scratching wasn’t nearly as intense. Worked fine for our puppy (past 12 weeks). Results build over time—still the most consistent option we’ve tried.
Tessa Y.5/5Verified
I bought this after reading the ingredient list and liking what I saw when pollen was high. I tried oatmeal shampoos and the itching came right back. We use a light amount and it still cleans; rinses out with nothing left behind. The ingredient list reads like a skin-friendly recipe, not a chemical cocktail. We got the shine back—coat looks healthier. We wanted a gentler, sulfate-free option and this fits. A bottle goes far because you don’t need much.
Daisy T.5/5Verified
We needed something that wouldn’t dry out the coat and this delivered. Aloe and the calming botanicals made a noticeable difference. It’s now our default for bath day.
Kevin B.5/5Verified
My dog’s coat was dull and flaky—this helped bring it back. The botanical blend is perfect for sensitive skin. Every other week has been enough to maintain the results.
Rachel G.5/5Verified
I wanted a low-foam, skin-friendly wash and this checked the box. I went through two other brands and still had redness issues, but this actually slowed down the shedding and irritation.
Hannah B.5/5Verified
This became our go-to when the coat looked dull and flaky during winter. I went through two other natural brands and still had flakes and redness. Less product, better wash: it rinses out clean and doesn’t cling to the coat. First bath made a difference, and it kept trending better. We keep it in rotation for regular baths without drying the coat.
Clara O.5/5Verified
We were stuck in an itch cycle and this helped us reset for frequent washes. It stretches well through the coat and rinses off clean—no leftover product feel. The raw honey + plant oils combo seems to help with dryness. We saw calmer skin and reduced shedding. Once a week during flare-ups has been our routine.
Ivy J.4/5Verified
Bath day used to end with more scratching—this helped for every-other-week baths. It’s one of those shampoos that feels soothing the moment it hits the coat. A few baths in and the constant scratching improved. Our dog is picky/sensitive and tolerated this well. It lasts a long time since it’s pretty concentrated.
Jade E.5/5Verified
This helped our dog’s skin feel calmer after washes. It cleans without making the coat feel rough afterward. Aloe and the calming botanicals made a noticeable difference for us. The itchiness didn’t vanish overnight, but it steadily improved.
Nicole Z.5/5Verified
My dog’s hot spots flare up easily and this is now part of our routine. It's soothing and keeps the coat conditioned without drying things out.
Olivia N.5/5Verified
This is the first wash that didn’t leave my dog feeling dry. Less licking and fewer red patches for us. I appreciate that it’s sulfate-free and doesn't rely on harsh cleansers.
Gary J.5/5Verified
Nice texture and it rinses clean, but I expected slightly faster relief for my pup. We saw a small change, but it took a few washes to really notice it.
Megan F.4/5Verified
Bought this after two very itchy nights. The raw honey and plant oil combo seems to really help with the dryness. It’s not an instant miracle, but it’s the most consistent help we’ve found.
Stop the cycle of scratching. PawPurity's Biogreen formula combines 20 organic botanicals, raw honey, zinc, and Vitamin E to help soothe itchy, sensitive skin while supporting a healthy skin barrier. Designed for dogs affected by environmental allergens, this gentle formula cleanses without stripping natural oils.
Gentle Plant-Based Cleansers – Cleans effectively without stripping the skin and coat of natural moisture.
Supports Itchy, Sensitive Skin – Formulated with organic botanicals, raw honey, and zinc to help soothe dry, irritated skin.
Nourishes Skin & Coat – Rich in vitamins, minerals, and botanical nutrients that support a healthy-looking coat.
Hydrates & Conditions – Moisturizing oils and botanicals help soften the coat while supporting the skin's natural barrier.
Removes Buildup & Flakes – Helps lift away dirt, excess oil, dead skin cells, and environmental buildup.
Promotes Coat Health – Helps maintain balanced moisture levels for a softer, shinier coat.
