Dog Shampoo for Sensitive Skin - Allergy Relief Formula

The Formula: Pure & Plant-Based

Our formula combines high-quality botanical extracts and essential vitamins to nourish your pet’s coat and skin.

Botanical Extracts & Herbs

• Soothing: Aloe Vera, Calendula, and Lemon Balm.
• Strengthening: Horsetail and Nettle.
• Revitalizing: Rosemary, Ginger, and Red Clover.

Essential Nutrients

• Vitamins E & C: Powerful antioxidants that support skin health and coat shine.

The Essentials

• Plant-Based Cleansers & Conditioners: Gentle, effective cleaning without harsh chemicals.
• Pet-Safe Finishing: A low concentration of essential oils for a fresh scent and mild preservatives for safety.

PawPurity Intensive Nourishing Shampoo is a potent formulation of 29 healing plants, oils and minerals developed to clean, nourish, condition and repair your dog's skin and coat. It's an effective natural dog shampoo this is formulated to alleviate itching, skin allergies, dry skin, dander, hot spots, sores and redness. This total conditioning and nourishing plant-based shampoo was developed specifically because there are too many skin problems on dogs that could be avoided, including allergies caused by commercial grooming products. It is safe to use on dogs of all ages over 12 weeks and breeds. It is formulated for dogs with sensitivities or allergies. PawPurity Intensive Nourishing Shampoo is the perfect year round dog shampoo.

Our creamy, rich, concentrated low-suds formula does not suds like sulfate shampoos. It contains no harsh sulfates that strip away natural oils. It lathers gently but works powerfully, leaving your dog totally clean with a beautiful coat.

How Much to Use:

• Tiny dogs: 1-2 oz
• Small-Medium: 1- 2 oz
• Large: 3-4 oz
• XL: 4-5 oz

Once the shampoo is applied and massaged into the skin, allow it to sit for 3-5 minutes or as long as your dog will allow. This gives the nourishing and conditioning ingredients time to penetrate the hair shaft and skin, making for a beautiful, healthy skin and coat.

What are the primary benefits of this shampoo?
This shampoo is formulated to help alleviate and prevent dry skin, redness, coarse hair, excessive shedding and dandruff in dogs.

What makes this shampoo so special?
Because it is a plant- and oil-based cleanser, your dog will stay cleaner longer as environmental elements will not adhere to their coat as easily as with other shampoos. It is designed to deep clean, condition and nourish using powerful natural ingredients. Every ingredient serves a purpose in generating a luxurious coat and healthy skin, which significantly improves your dog's ability to resist invading microorganisms such as viruses, funguses and bacteria.

Is it safe for puppies?
Yes. Unless it's necessary, wait until your puppy reaches 12 weeks. This shampoo contains a gentle, yet highly nourishing olive-oil cleanser along with such ingredients as calendula, horsetail, nettle and plants, herbs and nut oils to protect your puppy's skin and coat.

Is it safe if my dog accidentally licks the shampoo during a bath?
Yes, it is completely safe. Because our intensive formula is plant- and oil-based and entirely free of synthetic chemicals, parabens, and artificial toxins, an accidental lick during bath time will not harm your dog.

How often can I use this shampoo without drying out my dog's skin?
You can use it as often as needed! Because we use a deeply hydrating olive-oil cleanser rather than harsh stripping agents, this shampoo nourishes the skin barrier instead of depleting it. It is gentle enough for weekly washes if your dog has severe allergies, dry skin, or a coat prone to dandruff.

Do I need to use a separate conditioner after washing?
No separate conditioner is necessary. We specifically formulated this shampoo to be a deep-cleaning and conditioning treatment all in one. Ingredients like horsetail, nettle, and premium nut oils naturally lock in moisture and soften coarse hair, leaving the coat luxurious and smooth straight out of the bath.

How long should I leave the shampoo on my dog's coat before rinsing?
For maximum therapeutic benefits, massage the lather into your dog's skin and coat and let it sit for 2 to 3 minutes. This gives the powerful natural botanicals like calendula and nettle time to fully penetrate, soothe redness, and condition the hair follicles before you rinse.

Formulated with a proprietary blend of nature's most potent pest-deterrents. Our dog formulas use dog-safe dilutions and specific species of Cedarwood to ensure efficacy without the risk of essential oil toxicity.

Because every dog is unique, we recommend a quick "spot check" upon first application:

1. Apply a small amount to a patch of skin (the inner thigh or behind the ear is best).
2. Observe the area for any immediate redness or irritation.
3. If the skin looks clear, proceed with confidence!

For external dog use only. Avoid direct contact with eyes and ears. Do not allow ingestion.