Dog Shampoo for Sensitive Skin - Allergy Relief Formula

PawPurity Intensive Nourishing Shampoo is a potent formulation of 29 healing plants, oils and minerals developed to clean, nourish, condition and repair your cat's skin and coat. It's an effective natural cat shampoo this is formulated to alleviate itching, skin allergies, dry skin, dander, hot spots, sores and redness. This total conditioning and nourishing plant-based shampoo was developed specifically because there are too many skin problems on cats that could be avoided, including allergies caused by commercial grooming products. It is safe to use on cats of all ages over 12 weeks and breeds. It is formulated for cats with sensitivities or allergies. PawPurity Intensive Nourishing Shampoo is the perfect year round cat shampoo.

The Formula: Pure & Plant-Based

Our formula combines high-quality botanical extracts and essential vitamins to nourish your pet’s coat and skin.

Botanical Extracts & Herbs

• Soothing: Aloe Vera, Calendula, and Lemon Balm.
• Strengthening: Horsetail and Nettle.
• Revitalizing: Rosemary, Ginger, and Red Clover.

Essential Nutrients

• Vitamins E & C: Powerful antioxidants that support skin health and coat shine.

The Essentials

• Plant-Based Cleansers & Conditioners: Gentle, effective cleaning without harsh chemicals.
• Pet-Safe Finishing: A low concentration of essential oils for a fresh scent and mild preservatives for safety.

Our creamy, rich, concentrated low-suds formula does not suds like sulfate shampoos. It contains no harsh sulfates that strip away natural oils. It lathers gently but works powerfully, leaving your cat totally clean with a beautiful coat.

How Much to Use:

• Small cats: 1 oz per bath
• Medium cats: 1.5 oz per bath
• Large cats: 2 oz per bath

Once the shampoo is applied and massaged into the skin, allow it to sit for 3-5 minutes or as long as your cat will allow. This gives the nourishing and conditioning ingredients time to penetrate the hair shaft and skin, making for a beautiful, healthy skin and coat.

What are the primary benefits of this shampoo?

This shampoo is formulated to help alleviate and prevent dry skin, redness, coarse hair, excessive shedding and dandruff in cats.

What makes this shampoo so special?

Because it is a plant- and oil-based cleanser, your cat will stay cleaner longer as environment elements will not adhere to their coat as easily as with other shampoos. It is designed to deep clean, condition and nourish using powerful natural ingredients. Every ingredient serves a purpose in generating a luxurious coat and healthy skin, which significantly improves your cat's ability to resist invading microorganisms such as viruses, funguses and bacteria.

Is it safe for kittens?

Yes. Unless it's necessary, wait until your kitten reaches 12 weeks. This shampoo contains a gentle, yet highly nourishing olive-oil cleanser along with such ingredients as calendula, horsetail, nettle and plants, herbs and nut oils to keep your cat's skin and coat clean and healthy.

Can I use this on my cat regularly?

Yes, this shampoo is gentle enough for regular use on cats. We recommend bathing your cat every 4-6 weeks or as needed based on their lifestyle and skin condition.

Will this help with my cat's shedding?

Yes. The nourishing formula helps strengthen hair follicles and improve coat health, which can reduce excessive shedding over time with regular use.

Formulated with a proprietary blend of nature's most potent pest-deterrents. Our feline formulas use cat-safe dilutions and specific species of Cedarwood to ensure efficacy without the risk of essential oil toxicity.

Because every cat is unique, we recommend a quick "spot check" upon first application:

1. Apply a small amount to a patch of skin (the inner thigh or behind the ear is best).
2. Observe the area for any immediate redness or irritation.
3. If the skin looks clear, proceed with confidence!

For external cat use only. Avoid direct contact with eyes and ears. Do not allow ingestion.