We are dedicated to formulating products that are the absolute best in helping to keep your dog's and cat's skin, fur, hair, nose and paws healthy. Each product is specifically designed as a solution to a particular problem. For example, our Intensive Nourishing Shampoo repairs dry itchy skin and brittle hair, much of which is caused by product sensitivities. So although our shampoos are exceptional deep cleansers, they contain only ingredients that all dogs and cats can use. And, they do more than simply clean; they nourishes and condition the skin to good health. This is important because skin is your pet’s largest organ. When it is healthy, it is has a stronger immunity toward protection against invading bacteria and fungus. PawPurity’s products are developed to have everlasting results that treat, nourish, condition and protect your pet’s skin, coat, paws and nose.